Hi Reader,

Here's a thing that happens a lot (ask me how I know...)

Someone builds their website. Or writes an email to their list. Or makes a new type of Instagram post thinking "this will be the one that lands!" And sends it out into the world and gets back… nothing but the deafening sound of crickets.

Not because it looked bad. Not because what they're offering isn't good enough.

Because they accidentally built it for themselves.

When we're in creation mode, we tend to optimize for what we think looks good, what we think sounds professional, what we think explains the thing clearly enough.

And we forget to ask: what does the actual human on the other side need to do here? And how do I hope they'll feel while they're doing it?

Those two questions — need to do, hope to feel — are the whole thing.

Run them for your existing clients. Run them for potential clients. Then turn it around and ask it of yourself: what do I need this piece of marketing to do, and how do I hope to feel when someone's looking at it?

That last one usually cracks something open, especially for folks dealing with rejection sensitivity from square one.

I made a free worksheet for exactly this. It takes, like, 15 minutes and it'll tell you more about your marketing than a month of analytics, even (especially) if you have a tiny or currently non-existent audience.

How do I know? It's literally the exact worksheet I go through with my clients when we're getting their Ducks In A Row during launch week. And now it's yours! Print it out, fill it out in google docs, revisit often!

👉 Snag your copy of the Client Fit Deep Dive worksheet here​

Hit reply and let me know what surprised you. I love hearing what people pull out of this one.

With rainbows & unicorns & absolutely no crickets,
Lark