Hey Reader,

One of my core, bone-deep values as a designer & tiny business marketing strategist is this...

Your sh*t should be some of your favorite sh*t on the internet.

Not "good enough." Not "done." Not "well, at least it's out there."
​
It also doesn’t need to be perfect!

Favorite.

I know that might sound like way too high a bar. Especially if right now you're looking at your website or your Instagram or your bio and thinking... eh. Or worse, maybe you’re actively avoiding it because it makes you cringe a little (I think we’ve all been there).

That feeling? That low-grade dread every time someone asks for your link?

That's not you being ungrateful or picky. It’s probably not just perfectionism running amok. That's actually really important information!

If you don’t love your marketing, or if it feels like someone else entirely… you’ve got a big problem.

Quick question for you:

When you think about your current marketing, your gut reaction is... 🔥 Genuinely obsessed. I love what’s out there! 😬 Meh. It's fine, I guess. 😶 I actively avoid looking at it. 🌀 What marketing? I don't really have any yet.

Because when your marketing doesn't feel like you, everything downstream gets harder - especially for neurodivergent folks who's brains thrive on reward and go into hiding at the mere possibility of rejection.

Showing up feels forced and easily triggers a shame spiral. Sharing feels like pretending. You start wondering if you're legit enough to be doing this.

But here's what I've watched happen over and over again, with myself and with my clients:

When they finally have a website, a brand, social media, a way of talking about their work that makes them say​
​
​"Holy sh*t, I DO THAT!”

Everything can shift for them.

They stop dreading being visible on the internet. They start sharing without the 45-minute spiral first, or the endless editing before they hit post. They just... show up. Because what they're putting out there is a real, true reflection of what they actually do.

And that’s not vanity.

It’s integrity. It’s alignment.

It’s a healthy sense of pride in your own work. And you deserve to feel it!

If you're not there yet? It's fixable.

You don't have to blow everything up or start from scratch. You just need to know that we all gotta start somewhere.

Rooting for you always,

Lark 🍄

P.S. If you're feeling bold, hit reply and send me either your favorite piece of marketing of late, or your cringiest one from any time. Honestly, I'm not picky!

I always love to see what y'all are up to, and we've all been there with the cringe and sometimes it helps to laugh it off with someone else who's been there.